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Branding the British Royal Family
A couple weeks ago I reported on the annual “Win-Win-Branding at the Oscars,” where stars’ images benefit from wearing the most beautiful (and expensive) dresses on the market, and designers can cash...
View ArticleYou Are Now Entering The Brand Twilight Zone.
Imagine you are in a city that is known for its rich history and culture, yet as you walk down the street all you see are the same five or six logos and company names. These companies represent some of...
View ArticleWILL YOU MAKE A BABY WITH ME?
AKB48 Virtual Baby Online Ad (AKBaby, 2011) It all started in the fall of 2011, when the Japanese pop music sensation AKB48, Guinness World Record holder (Guinness World Records, 2010) for the world’s...
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